Make It More You: The Message Fix Every Business Owner Needs.

Frameworks are having a moment on Instagram. Every creator has a signature five step method, a proprietary process, a named formula. And as someone who teaches business owners how to build their own IP, I love it.

But I need to talk about the cost of getting this wrong.

I recently reviewed a mentee's brand new sales page. She has decades of experience in her field. She is a genuine expert. And her sales page read like she had swallowed a copywriting textbook. The magic was gone. Her voice was gone. The oomph was gone.

This is happening more and more. Women losing themselves in an attempt to "do it right". Rigid, formula led sales pages. Cookie cutter webinars. Instagram captions that could have been written by anyone.

In this episode I share:

• Why frameworks are still worth using (they are)
• The exact moment you know you have lost yourself in the formula
• My favourite fix: write like you are talking to one person, keep it fifth grade
• How to get clear on your message first, then choose the framework second
• The one truth that will always sell your beautiful business: you

This one is for the coaches, the course creators, the practitioners and the creatives who want to launch and lead with clarity.

Come and say hi on Instagram at @tracyharrisco. Website: tracyharris.co.

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