Strategic Storytelling How to Share Your Story Without Oversharing.

There is a version of "being authentic" on social media that is quietly costing women business owners their sales, their authority, and their ability to lead their community well.

And almost no one is naming it.

In this episode, I unpack the difference between strategic storytelling that serves your audience and the kind of oversharing that just serves you. I share the 2016 season where authenticity became my word of the year, the Brene Brown moment that cracked me open, and my own honest confessions about the vulnerability hangovers I have had along the way.

I lean on two of my favourite teachers, Dale Carnegie's 'How to Win Friends and Influence People' and Arnold Schwarzenegger's 'Be Useful', to show you why your audience is not following you for your problems, they are following you for theirs.

Then I walk you through the exact 5-question filter I run every piece of storytelling content through before it goes anywhere near my Instagram, my emails, or my podcast. This is the same checklist my neurodivergent mentees tell me they love, because there is nothing to read between the lines.

If you are a coach, a course creator, a practitioner, a creative or a digital service provider and you have been wondering why kind comments are not turning into customers, this episode is for you.

Take a listen, then come tell me what shifted.

Xx Tracy

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