PodcastEpisode 532
I Reviewed 5 Webinar Pages This Week.Here's What I Saw.
What you'll learn
In this episode.
This week I did something that genuinely lit me up. I sat down and reviewed five of my mentees’ opt-in pages for their upcoming live webinar launches, and lovely, what I saw stopped me in my tracks. First-time opt-in pages. Converting at 35 to 60%. Not from seasoned marketers or women who’ve been doing this for years. From women who built their very first opt-in page inside our webinar sprint, and built it right.
And I had this moment sitting back from my screen where I just thought, we have come so far. Not just them. Me too. The way I teach this now, the way this whole experience is designed, there is something quietly powerful happening here. Because talent alone does not produce a 55 or 60% conversion rate on your first attempt. Structure does that. Environment does that. A learning experience that is designed by someone who actually knows how to teach people to do things, not just know things. That is what does it.
In this episode I’m unpacking what is truly behind a high-converting opt-in page, and I promise you, it is not what most people think. I spent 15 years as a teacher and curriculum designer before I ever entered the online space. And when I look at most coaching programs today, I see brilliant people teaching brilliant things with almost no understanding of how to help someone actually do the thing. If you have a group program, a course, a membership, or a mastermind, this one is for you. It is time to step into your next level as a facilitator, not just a content creator.
What listeners will learn:
- Why your opt-in page should convert at a minimum of 25% with an organic/warm audience before you spend a single dollar on cold audience targeting through ads.
- The real reason most opt-in pages don’t convert
- How my 15 years in curriculum design and classroom facilitation completely changed the way I teach online business
- Why outsourcing your thinking to AI without understanding the strategy yourself will always produce low-quality results
- What it actually means to be a next-level facilitator inside your programs and why that is the difference between clients who get results and clients who quietly disappear
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