MWH 219 : How To Attract Your Dream Clients and Customers On Instagram

If you’re a service based business whether that’s as a coach, hairdresser, restauranteur, landscaper, dog walker, psychologist…. you’re going to want to listen to today’s episode because I’ll be answering a question that has been sent through by one of my amazing email subscribers who is wondering how she can begin to attract clients on Instagram.

Let’s get into it!

KEY TAKEAWAYS

[0:25] If you are a female business owner who has ever wondered, “How do I use Instagram Stories?” or if you’ve struggled striking the right balance between sharing personal and professional Stories. Millions of business owners are using IG Stories everyday to market their business!

[1:24] If Stories aren’t a part of your online marketing strategy, they need to be! I’m here to help you go from stuck to savvy in a FREE 5 Day Instagram Stories Challenge. You must register at the waitlist to claim your free spot. Get ready to be treated to daily Instagram Stories mini lessons, competitions, live interviews, Q&A’s and support in our bonus pop-up Facebook Group for this challenge.

CLAIM YOUR FREE SPOT

THE INSTAGRAM QUESTION

[3:09] If you’re a service based business whether that’s as a coach, hairdresser, restauranteur, landscaper, dog walker, psychologist…. you’re going to want to listen to today’s episode because I’ll be answering a question that has been sent through by one of my amazing email subscribers who is wondering how she can begin to attract clients on Instagram.

“What I’d like to know is how to attract patients to my private practice. I am a psychologist. I cannot use prices to lure patients according to our council. So, what is the best way to advertise and how should I do that?”

[3:55] I’m going to assume that you would be in Stage One of the Social Method. I call those ladies my “Social Go-Getters”.

[4:24] In order to progress to Stage Two, which I call “Social Storytellers” you really need to have a few key milestones ticked off, including being set up on Instagram AND having a very clear and well optimized bio.

YOUR INSTAGRAM BIO

[5:17] Your Instagram Bio is that small section that sits at the top of your profile. So claim your space on Instagram by signing up for an IG Business account.

[6:13] Create a username (up to 30 characters) and write your bio (up to 150 characters).

[7:25] Make sure your account speaks to EXACTLY who you most want to serve. A clear bio always communicate what you do, who for and HOW.

[8:03] If you’re really unclear on who you are targeting on Instagram than we recommend that you spend some time learning about how to profile your ideal customer/client because this really is the foundation of ALL marketing. It takes you from shouting at everyone to speaking to someone. It helps you stand out and cut through the noise. We teach this in the Social Method Society.

BE ON INSTAGRAM FOR BUSINESS

[9:58] As an IG business account you will be able to accept bookings, too. You can also add an email contact button and share your phone number, right in your bio!!

WHAT YOUR INSTAGRAM BIO SHOULD DO

[10:50] Finally, your IG bio should send them somewhere!!! When you’re setting up your profile or even if you want to edit your profile, you’ll see an option to add a link to your website.

[11:23] You’ll be able to send people to this link via your captions in your post. This is what people are doing when they say “click the link in my bio” or “click the link in my profile.”

YOUR INSTAGRAM MARKETING

[12:20] Of course getting set up is really just the beginning, your foundation of your Instagram marketing. There are so many ways to find your customers and clients on Instagram like hashtags, content strategy and thoughtful collaborations, etc.

[13:19] By the time you get to Stage Three of the Social Method you become known as a “Social Strategist”. Remember, Stage One was the Social Go-Getter, Stage Two was the Social Storyteller and Stage Three is the Social Strategist… This is where you’re now starting to use Instagram to build your email list with warm leads!!! These are all potential clients/customers.

[15:20] Shout out to Jen, a brand stylist, who had 75 of her followers visit her opt-in page from a single Instagram post – ZERO ad spend!!!

The Wrap Up

[16:50] The 5 Day Instagram Stories Challenge kicks off on the 24th of February. Grab your free spot and join me for daily Instagram Stories mini lessons, competitions, live interviews, Q&A’s and support in our bonus pop-up Facebook Group for this challenge. Head to the waitlist.