MWH 218 : She Used Instagram To Make 49 Course Sales in 48 Hours with Juliana Ong

Instagram can do amazing things for your business, if you’re using it the right way! It can help you grow your e-mail list, increase your revenue, and sell out your next product launch.

I’m super excited for you to meet today’s podcast guest because her journey is empowering and the way she is using Instagram is seriously awesome!

Today’s guest is Juliana (Jules) Ong. Jules is a Member of my private academy The Social Method Society and she’s a preschool teacher turned SAHM to 3 beautiful girls under 4, a playful parenting coach and founder of her business Stories of Play. Through her Instagram account, and online program Playful Parent Academy, she helps parents raise creative children who enjoy playing independently for hours so children have a wonderful childhood and parents can enjoy parenthood.

During this episode, Jules is going to share how she felt when she started her online business, her methods for having an incredibly successful product launch, and her 3 best pieces of business advice.

Let’s get into it!

KEY TAKEAWAYS:

[0:33] The Social Method Society is designed for female entrepreneurs growing heart centered, impact driven businesses using Instagram. And I’m honestly so excited to let you know that you have your chance to get inside the Society is happening at the end of this month!

[1:50] So if you’re wanting to get more business, elevate your brand on Instagram, and turn followers into eager buyers who rave about you, then you need to join the Society today via the waitlist. Doors open for a limited time throughout the year, so get on the list and I’ll let you know when they’re open.

ABOUT TODAY’S GUEST:

[2:10] I’m pumped to introduce you to today’s guest because she’s gone live with me before and she has contributed just a snippet of her success secrets in episode 192. It’s Juliana Ong!

[2:40] Jules is a Member of my private academy The Social Method Society and she’s a preschool teacher turned SAHM to 3 beautiful girls under 4, a playful parenting coach and founder of her business Stories of Play. Through her Instagram account, and online program Playful Parent Academy, she helps parents raise creative children who enjoy playing independently for hours so children have a wonderful childhood and parents can enjoy parenthood.

[3:19] During this episode, Jules is going to share how she felt when she started her online business, her methods for having an incredibly successful product launch, and her 3 best pieces of business advice.

[5:47] When your children aren’t playing independently, it can make your home life feel a bit chaotic.

[7:29] Originally, Jules was prepared to be a stay at home mum, but her first year of motherhood was very challenging. She created her Instagram account so she could get a little bit of herself back.

HER EARLY DAYS ON INSTAGRAM

[9:57] Juliana unintentionally grew her business on Instagram by sharing organically what she was doing at home.

[10:56] Everyone around Juliana is very supportive about her and her business. Her husband loves seeing her flourish and do what she loves.

[11:52] If you are not being supported in your business or that people do not understand what you do, be firm in what you believe in and be authentic to yourself.

[14:12] The topics of homeschool education can be quite divisive, but I love how much grace Juliana brings into her Instagram content.

A TYPICAL DAY AT HOME FOR JULIANA

[14:12] Since Juliana is a stay at home mum to three beautiful girls, she structures her day with intention. During her kid-free time (during nap time or when they’re asleep at the end of the day), she works on her business. She does not reset her house after her children go to bed, she leaves that for the morning.

[16:55] Hustle at Mums With Hustle means being creative in how you use your time and being disciplined enough to get stuff done when you set the intention to do it.

[17:53] Juliana makes time for personal growth by listening to podcasts, Social Method Society course modules, etc. while she is doing household chores. She also does professional development date nights with her husband!

[19:54] For the longest time, I found it difficult to work from home and know that my home was messy.

JULIANA’S ONLINE COURSE LAUNCH USING INSTAGRAM

[21:06] Last year, Juliana had a short launch of her online program and expected only 20 conversions. However, she ended with 49 sales in 48 hours with over half of the conversions coming from Instagram. That’s like one sale an hour!

During this launch, Juliana decided to do a 48 hour birthday launch to give those who missed out previously a chance to get in.
Instagram gave Jules the opportunity to connect with her audience in such an authentic way.
Juliana leverages the built-in features that Instagram has to just have fun!

[26:41] If Jules could go back in time and give herself 3 pieces of business advice, what would they be?

Stay in your own lane. This is something that Jules learned from a Mindset Session in the Social Method Society.
Take massive imperfect action.
Small steps every day! Stay focused on doing ONE thing to move the needle forward in your business because small steps will add up in the long run. Something I say often is that we overestimate what we can do in a day, but underestimate what we can do in a year.

WRAP UP

[33:16] You can find Juliana on Instagram @storiesofplay, Facebook and Pinterest.

[34:20] If you want are wanting to know more about the Social Method Society, then the best thing you can do is head to the waitlist because the doors are not always open. If you want to know when we open next, jump on the waitlist and I’ll let you know.

[35:00] Thank you so much for joining me for this episode of the Mums With Hustle Podcast. I’d love to know what you thought about this episode, so please tag me in your Stories or in your images @mumswithhustle letting me know your thoughts!