How She Took Her Health Practise From Offline To Online with Laura Callea of The Pregnancy Posse.

Motherhood can be a challenging and overwhelming journey - especially if you have an online business. It’s easy to shy away from talking about the changes that come, physically and mentally, after you become a mum. In addition, there’s a certain stigma around certain issues, so you rarely hear these changes spoken about.

However, I’m never one to shy away from these types of discussions, and neither are the members in my private academy the Social Method Society. We’ve nurtured a community where we can be vulnerable.

Honest Conversation

I believe when we open the door for real, honest communication, we’ll be able to reach a certain level of empowerment. We can feel confident talking about our bodies and mental health without shame or embarrassment.

Laura Callea felt the same way when she realised many mothers did not know the right information when it came to safe exercise during pregnancy and preventing common pelvic floor issues. She expressed that she felt like she was limited in her ability to only help a certain number of women each week at the clinic she worked at. In her heart, Laura knew that there were so many other women out there that she needed to serve.

“I felt that I had a responsibility to make sure that less and less women were coming into the clinic after birth saying, ‘I wish I had known about safe exercises during my pregnancy!’.”

Laura is a women’s health physiotherapist who felt the urge to create an online community to help women better understand their bodies. She started small by focussing solely on pregnancy with her online blog Physio Laura. Since then, Laura has expanded into her online pregnancy membership program, The Pregnancy Posse.

Today Laura is sharing how she took her health practise from offline to online, how she niched down, and how she keeps her ego in check so that she can serve her audience.

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