PodcastEpisode 122
How I Grew A 6 Figure Business Using Instagram.
What you'll learn
In this episode.
You will always catch me speaking, writing, and teaching about Instagram, but very rarely will I stand up and chat about money. Mostly because I’ve felt a bit uncomfortable doing so…
I have since learned that I had several money blocks. I always thought having more money meant being more busy and having less time with my family. #NoThanks
However, now I know that we need to speak more about money! We have to be able to have empowered conversations about money, all the time, in business and life.
LET'S GET INTO IT
I wanted to bring you this episode where I talk openly about how I have grown a six-figure business with zero ad spend, zero capital, and zero experience in business. Yep, MWH is my first business baby.
How have I grown my business? Through Instagram!!!
I’m going to be going through three key anchors that have helped me grow a hyper-targeted quality audience that converts using Instagram (yes, that’s you!!). My audience quality is so important to me, and as I share this episode with you, you’ll understand just how much I respect my community and my students.
Let’s dive in!
THE RECAP
Since launching my biz, I’ve worked with THOUSANDS of business owners, bloggers and brands. I’ve learnt a lot in a very short period of time about online marketing, so it’s safe to say that what I cover in this episode will apply to you – no matter your niche!
1. Get obsessed with your tribe
Key Points I Discussed:
Why you should know who you are targeting?
- You need to know who you are serving, all the way down to a behavioural and psychological level.
- This will help you connect with them and serve them your best.
What does getting obsessed with your tribe mean?
- Know how to craft captions that convert and how to get them engaging and interacting.
- You'll be able to expand your tribe organically with a carefully hashtag strategy.
Question for you:
Who is it that you are targeting and how well do you know them?
2. Come from a place of service
Key Points I Discussed:
Where does coming from a place of service stem from?
- Try to view life with an abundance mindset of leading with value.
- Always ask – “How can I help her?”
How do I come from a place of service?
- On Instagram, I'm always crafting captions and conversations that put the needs of my audience front and center.
- It means showing up with consistency and writing back to comments (as much as I can).
- It means me being real and authentically connecting and engaging with them, through my voice.
- I inject my personality into my bio, captions, and Stories because Instagram marketing is about getting people to know, like, and trust you!
Question for you:
How well are you serving your audience?
3. Lead them on a journey
Key Points I Discussed:
How do you use Instagram as a marketing and brand-building platform?
- I enjoy helping business owners shift from seeing Instagram as a selling platform to seeing Instagram as a connection point between them and their customer/client.
- Always ask – “How can I help her?”
How can you lead your tribe on a journey?
- Start thinking of Instagram as a lead generating opportunity that takes your tribe to your website!
- It doesn't start and stop with Instagram.
- Know where you want to take them and lead them there.
Question for you:
What are you leading them to? Is it to becoming a customer, a subscriber, a member, a client? How are you getting them there?
RESOURCES I COVERED
MWH 026 : Do I Really Need A Business Plan with Lanna Hill
WRAP UP
To recap, here are my three anchors for building a six-figure business on Instagram:
- Get obsessed with your tribe.
- Work from a place of service.
- Lead them on a journey!
CONNECT WITH ME
Facebook: @Mumswithhustle
Instagram: @mumswithhustle
Twitter: @MumsWithHustle
LOVE OUR PODCASTS?
Okay, mama! I’m going to give it to you straight, ‘cause you know that’s what I’m about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe.
I’ll make this deal even sweeter with a monthly prize – if you use the hashtag #MWHTRIBE when leaving your review, you will be automatically entered to win my Ultimate Instagram Pack (3 guides all about Instagram at a $97 value!).
Ready to help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes!
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