Marketing your content online is essential, if you want to grow your biz and your tribe! There are so many social media platforms that are available to you. You know that Instagram is my go-to platform of choice when it comes to connecting and marketing to my tribe… However, I must admit, I’m intrigued by one of the most looked over social media platforms: Pinterest!
Did you know that you could potentially quadruple your website traffic with Pinterest? A first for the Mums With Hustle podcast, we’re going to be discussing Pinterest and how to utilise the platform in your online marketing strategy to drive up website traffic and sales!
THIS WEEK'S PODCAST
When I came across today’s guest in the Mums With Hustle Biz Club, I knew I had to have her on the podcast. Grab yourself a pen and paper and get ready to take action because there’s a lot of info coming your way during this episode all about Pinterest!
Sarah Clark is an indie coloring book artist, wife, and stay-at-home mum to a two-year-old boy. She’s always had a passion for art and all things creative. Sarah spent 10 years working as a freelance graphic designer before she began drawing coloring books in 2015. Since then, Sarah has become an authority in the independent coloring book industry, and now teaches others how to market their products and build their online businesses.
Sarah’s go-to marketing channel is Pinterest after having one of her pins achieve viral success with over 61 thousand shares!
Today, Sarah is going to share her secrets to help you utilise and strategise your Pinterest marketing efforts, while also providing techniques to quadruple your website traffic by creating pins that go viral. Welcome to the virtual couch, Sarah!
WHAT YOU WILL LEARN
- Sarah's biz process
- How to grow your following on Pinterest
- Ways to quadruple your website traffic
- What Group Boards on Pinterest are
- How Pinterest is very future driven
- Tips to getting started on Pinterest
- Why Pinterest users don't judge profiles or follower counts
- How to become a contributor to a Pinterest Group Board
- What are the differences between a good pin and a great pin
- Why you should consider hiding Pinterest images in your blog
- How to utilise Pinterest to conduct split-tests on your content
THE LOW DOWN ON WHAT WE CHATTED ABOUT
- Sarah's journey from start to finish
- How Sarah became involved with Pinterest
- Secrets to quickly grow a genuine following on Pinterest
- Go-to strategies help drive and grow website traffic
- Why Pinterest is not a social network, it's a search engine
- What call-to-actions to use on Pinterest
- The importance of updating your account to a business account
- Ways to hunt down access to Group Boards
- Using Tailwind to automate Pinterest
- Strategic tips to turn your pins from good to great
- Ways to test your content on Pinterest
“People do not come to Pinterest to see what they’re friends are doing. They come to this platform to be inspired.” – Sarah Clark
BONUS
You could win a copy of the “Pinfluence Playbook” valued at $47! To enter visit: www.sarahrenaeclark.com/win
This competition is now closed. A winner was chosen. You can still purchase your edition of the “Pinfluence Playbook” by visiting Sarah’s website.
WHAT'S NEXT FOR SARAH?
So far in Sarah's business, most of her products have been coloring books and pages, but in the next few months she is working on a range of printable planners – they’ll still have a coloring book twist to them – but she’ll be making some printables to help with meal planning, habit tracking, goals, a weekly schedule, and more like that.
Sarah also recently launched a Facebook group called “Marketing for Creatives” to start teaching other people how to sell their art, writing, crafts, and more. She’ll be starting to write more blog posts for this audience and teaching others how to do what she has done in business.
CONNECT WITH SARAH
Web: sarahrenaeclark.com
Instagram: @sarahrenaeclark
Facebook: @sarahrenaeclark
Pinterest: @sarahrenaeclark
Twitter: @sarahrenaeclark
Work with Tracy