Taking an idea from scratch and scaling it into a booming business is scary and tough. Some days, you’ll want to give up (don’t!). Some days, you’ll question if you’re doing the right thing (you are!).
At the end of each day, you know that you’re doing the right thing as a bizmum. Remember that there’s power behind your individualism, so own it, mama!
If you’re in need of an inspirational boost, then today’s podcast is for you.
THIS WEEK'S PODCAST
Today’s podcast gave me serious butterflies. I’ve watched today’s guest for many months build an incredible social media following, and I’ve seen their brand soar. From super humble beginnings to building an entire empire with her daughter, today’s guest is about to give you some serious inspo.
Cinzia Cozzolino is the founder and creator of The Smoothie Bombs, a pre-portioned smoothie booster to simplify healthy choices. She is a single mum raising two daughters, living off of welfare assistance, and doing anything she could to make sure her youngest fussy eater got the proper nutrients she needed. Cinzia went back to university at 42 to become a nutritionist, and then had the idea to start her biz.
Now, Cinzia’s award-winning biz is on track to turn over $1 million this year. The Smoothie Bombs products can be found in over 800 stores across Australia and is rapidly growing daily. Cinzia’s products are available online and can be shipped internationally, all over the world.
Cinzia is a hustlin’ mum who wasn’t quite sure biz was her thing, until it was. Today, you will learn how you, too, can create a booming business. Welcome to the virtual couch, Cinzia!
WHAT YOU WILL LEARN
- The real reason Cinzia's smoothie making journey began (hint: she has a picky eater! )
- How Cinzia was able to perform market research on her biz
- What going back to uni after 40 is truly like
- Why Cinzia doesn't let fear control
- How to grow your business successfully
- Why you need to be using social media to scale your biz
- What Cinzia believes is the key to her social media success
- Why Cinzia loves Instagram Stories
THE LOW DOWN ON WHAT WE CHATTED ABOUT
- Cinzia's journey from start to finish
- What Cinzia did once her products were tested in a cafe
- Key advice for overcoming fear and taking crazy leaps of faith
- Why staying the same throughout life isn't worth it
- Tips to grow your business internationally
- The importance of taking charge of your social media
- Strategies to take awesome images for Instagram
- How Cinzia and her daughter show that they are a part of the brand through Instagram Stories
KEY TAKEAWAYS
- Embrace the crazy and the hustle.
- Lean in and celebrate your quirks.
- Don't get held down by the day-to-day grind. Smash the glass ceiling and believe in yourself.
“My religion is to keep learning, keep pushing.” – Cinzia Cozzolino
BONUS
Snag yourself $5 off the Smoothie Bombs Starter Pack with the promo code MUMSWITHHUSTLE!
WHAT'S NEXT FOR CINZIA?
Cinzia is currently writing a book for mums in business! How cool is that?!
CONNECT WITH CINZIA
Facebook: @thesmoothiebombs
Instagram: @thesmoothiebombs
Twitter: @nutritiondarlin
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