MWH 094 : How To Execute a Successful Market Stall or Pop-Up Store with Rochelle Austin of Summerblossom

The beauty in having an online product based business is that you can continue to analyse and grow your business as you learn more about your target demographic. One of the downsides is that you don’t get as much of an opportunity to go out and mingle with your people.

Market stalls are an exceptional way to really get to know your ideal customer. From talking to them about price points, to colours and style and even crafting your unique selling point. Nothing beats human connection! Today’s guest credits her online success to the groundwork she put in hosting market stalls across Sydney and she’s sharing all of her insights with us on this week’s podcast.

THIS WEEK’S PODCAST

Rochelle Austin is the founder of Summerblossom, gorgeous flower crowns and headwear. Rochelle has expanded her business to include fresh and silk flower crown workshops. Rochelle was originally a graphic designer but her passion for headwear led her to launch her very own business, Summerblossom.

Rochelle is also a hustling mum to Violet and has so many insights to share with us today. Welcome to the podcast Rochelle!

WHAT YOU WILL LEARN

Everything you need to know about markets
What you can gain from hosting a market stall or pop-up store
Styling tips to create an award winning market display
How to successfully execute a market stall with tips and tricks

A LOWDOWN ON WHAT WE TALKED ABOUT

Rochelle's biz journey and how it all started because she saw some really beautiful flowers in Vogue.
Why Rochelle loves markets and what she gained from having a market presence.
The small differences between market stalls and pop-up stores.
Fail-proof tips and tricks to run a successful market stall or pop-up store.

BONUS

To receive 25% off everything at Summerblossom, use the code ‘mumswithhustle’ at checkout. SHOP HERE

WHAT'S NEXT FOR ROCHELLE?

I’d love to put a different narrative out there. I hustled hard and now I have choices. For now, I’m so happy to be working a couple of hours a day and spending time with Violet. Who knows, in the future that may change. It may change with my next venture.

That’s where I’m at, and I really hope that helps some other mums out there who are looking for that all elusive balance. That it’s ok to be small, successful and content with that.