PodcastEpisode 95
Public Relations for your Small Biz with Katie Maynes of Katie Maynes PR.
What you'll learn
In this episode.
It goes without saying that public relations has changed dramatically in the last five years. With the rise of social media, the waters have been well and truly muddled. A great PR strategy will include influencer engagement, speaking engagements, award opportunities, guest blogging spots, interviews, podcasts, community partnerships and even crisis management.
Today’s guest is going to give us the lowdown on all things PR and how, if done right, it can really be a game changer for your biz.
THIS WEEK’S PODCAST
Katie Maynes is a PR Coach and Consultant. She works with passionate entrepreneurs and change-makers who are spotlight shy to better understand PR and empowers them to find their unique voice. She also works with established entrepreneurs who are spotlight ready and want to become more visible.
Katie has worked in the PR industry for over 17 years in Victoria, Queensland and the UK. Meeting passionate people and hearing and sharing their stories has been by far the most fulfilling part of her job. Katie lives in Melbourne with her husband and two-year-old daughter.
WHAT YOU WILL LEARN
- What PR actually is and how it differs from marketing
- How PR can benefit your business
- How to use storytelling to connect with an audience
- What it takes to have effective PR
A LOWDOWN ON WHAT WE CHATTED ABOUT
- Katie’s biz journey as a PR Consultant and PR Mindset Coach.
- The difference between PR and traditional marketing.
- Why you need to add PR into your overall business plan.
- Katie’s top tips on storytelling.
- The keys to effective PR in this day and age.
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