Mums are the powerhouse of our economy, they’re responsible for more than 80% of consumer spending. As most of us are mums, we already have an insight into the demographic however, 63% of Australian mums believe advertisers don’t understand them.
That’s a WHOPPING number and as small business owners, we should be making it OUR business to understand our consumers. Today’s guest brings oodles of insight into Marketing to Mums.
THIS WEEK’S PODCAST
Katrina is the Founder and CEO of Marketing for Mums. She is a marketing strategist who specialises in understanding mums as a powerful market sector. Katrina is super qualified and holds a Bachelor of Business (Marketing) and a Masters of Business. Marketing to Mums has been an absolute success.
Katrina is super passionate about the way we communicate and sell to mums. Karen’s superpower is helping businesses improve their sales to this powerful demographic. She’s a hustler through and through with 3 children and a booming career.
Welcome to the podcast Katrina!
WHAT YOU WILL LEARN
- Some of the common mistakes made when Marketing to Mums
- How to win mums over with a limited marketing budget
- How to implement a winning 8 step marketing strategy
A LOWDOWN ON WHAT WE CHATTED ABOUT
- Katrina’s biz journey
- Insights into marketing, what makes mums tick and more
CONNECT WITH KATRINA
Web: www.marketingtomums.com.au
Instagram: www.instagram.com/marketingtomums
Facebook: www.facebook.com/marketingtomums
BONUS
- Katrina is offering a 90 Minute Strategy session for $250 + GST (valued at $800). This can be conducted in person or via Skype. This is a GREAT opportunity to review your current marketing strategy and gain clarity around your business. To take advantage of this offer, just email Katrina at katrina@marketingtomums.com.au
- Download your FREE ‘20 Quick Wins’ checklist which will give you marketing ideas you can implement NOW in your business here
It’s been such a pleasure having the Marketing to Mums guru herself on the show, a big thank you to Katrina for sharing your insights with the tribe.
HOOKED ON MWH? CONNECT WITH ME HERE:
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
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