As small biz owners, marketing ourselves and our businesses is a MUST to gain traction. We’re all doing it everyday through social media, email marketing, blogging and advertising just to name a few. The content we share and create truly shapes our brand and we need to stay on top of our game. So how can we ensure our marketing efforts actually pay off?
This week, I sourced an expert content marketer to share the ins and outs of creating a robust content marketing strategy that converts.
THIS WEEK’S PODCAST
Liz O’Donnell is a longtime marketing executive and the author of Mogul, Mom & Maid: The Balancing Act of Modern women. Liz is also an award winning blogger and has MANY MANY side hustles. I’ve asked her on the podcast today to chat all things marketing and content marketing. Liz has a phenomenal amount of experience and is passionate about helping women entrepreneurs.
Liz will be sharing actionable content marketing tips with us and I can’t wait to get dug in. Make sure you have a pen and paper handy ladies because you’re going to get HEAPS out of this show.
Welcome to the podcast Liz!
WHAT YOU WILL LEARN
- HOW to create a robust content strategy
- HOW to create content that converts
- WHY collaboration is key in any business
- WHY authenticity is paramount
- WHY frequency and consistency is key to your marketing efforts
A LOWDOWN ON WHAT WE CHATTED ABOUT
- Liz’s business journey and her WHY
- Everything about Marketing!
CONNECT WITH LIZ
LinkedIn: https://www.linkedin.com/in/liz3point0
Twitter: https://twitter.com/LizODTweets
A MASSIVE thanks to Liz who’s knowledge and expertise will be VERY welcome within our tribe!
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