My 3 Success Secrets on How to Hustle like a MumBoss

It's damn hard starting and growing a biz but it is worth it. It seriously saddens me though to know that more than 60 percent of small businesses cease operating within the first three years of starting.

I don't want that to be your story. So I'm sharing My 3 Success Secrets on How to Hustle like a MumBoss right here in this blog post.

If I had the opportunity to take you out for coffee and cake, this is what I'd want to tell you:

You Need to Start Growing Your Email List

You Need to Get Comfortable Collaborating

AND

You Have to Surround Yourself with People Who “GET YOU”

1. You need to grow your email list

Email marketing needs to be in your marketing tool kit!

From day MINUS 1 I started growing my email list.

Yep. I said MINUS 1 because we didn't even have a website yet.

I had a very simple landing page (one page website) with our mock-up logo, a countdown timer (counting backwards to our launch date), a small paragraph about what Mums With Hustle was going to be and a single box for people to enter in their email address to stay connected with me and learn more! I didn't even have a freebie to give them in exchange for their email address but it didn't matter. We had over 100 people sign up in a very short amount of time just off the description of what we were about. That was incredibly validating and motivating. Not to mention, it kept us accountable!

• Email is more personal - it doesn’t replace your social media connection with your community, it compliments it. I enjoy subscribing to my favourite online businesses and blogs. Staying more connected with them makes me feel valued by them.
• Email doesn’t go away and algortithms don't change- unlike social media platforms can (remember MySpace? - GONE). Social media is AH-MAZE but it is rented ground.
• Email helps you stay at ‘front of mind’ - stay on their radar. Social media posts can get lost if people are following hundreds or thousands of accounts, or if they aren’t checking their account regularly. You can go without being seen regardless of how awesome your content is.
• Email helps promote repeat customers/readers - because you have a relationship with your community beyond their initial purchase. You can provide deals or exclusive content just for them (like I do).
• When you launch a new product or area of your business, you instantly have a community of people who understand your WHY and who want to be a part of it.

If you'd like to learn more about email marketing and how it can grow your biz, you can take my FREE "Build Your Tribe With Email" Ecourse. It's written by me, for you, and it's got all the stuff inside that I wish someone told me when I was starting out.